13:00:30 From Beverly : Aloha beautiful people :) 13:00:41 From Leslie Blaize : Hi from Madison, WI 13:00:48 From Nicole Laidler : Hi from London, ON 13:01:34 From Eva Hatzenbihler : hi 13:01:48 From Eva Hatzenbihler : My Grandma 13:01:52 From Karen : My influence... Catherine Ponder 13:01:53 From Beverly : My daughter changed my life. I learned more from her than I ever taught her. She's an old soul and I'm so lucky. 13:02:23 From Leslie Blaize : My dad - he inspired me to do my best 13:03:42 From kadyhommel@gmail.com : I’m not a handmaid or anything :) … but probably my husband. 13:04:28 From Leslie Blaize : W: I'm completing my first client survey for my own client. 13:04:32 From Karen : W: picking "one finalist" for my focus, getting a very unexpecting meeting with an influencer 13:04:51 From Nick : W: Client asked me to give him a retainer proposal. Writing it up today... 13:04:57 From Nicole Laidler : W Made the decision to blow up my website and make a new one (rather than just tweak my existing site) and will be working on it with a digital marketer I work with. 13:05:10 From monika : W: got my first LinkedIn inquiry after I updated my profile to include that I write for “busy marketing teams.” Not sure if we’re a fit for the project yet, but it’s nice to be contacted by my target client. 13:05:26 From Eva Hatzenbihler : W: I was hired to write for a B2B company for 20-30 hours. I start this afternoon. They don’t limit or require me to only work for them, I can continue to freelance. So I see them as a new anchor client. 13:05:42 From kadyhommel@gmail.com : Fun W: My mixed doubles tennis team made it to the finals in our recent district event :) Work W: 2 4-figure projects with an agency, one that I think has great potential to be positive, ongoing relationship. 13:06:06 From Beverly : W: call today from snail mail. fellow said I was a great fit for where his company is now. Will work closely with his marketing team to help with their new homeschooling campaign. 13:07:26 From Eva Hatzenbihler : Good Job Everyone! 13:07:27 From Leslie Blaize : @Congrats, Kady! 13:08:24 From kadyhommel@gmail.com : @Leslie, thanks :) Wish I could figure out how to make tennis marketing pay … ha! 13:08:57 From HilaryParker : Hi! 13:09:12 From Nicole Laidler : I - My Ideal Week....has worked well this week and last. 13:09:17 From Leslie Blaize : I: I sent out thank you notes by snail mail to three people who gave me referrals 13:09:19 From Eva Hatzenbihler : I: WEP still going, Started handwritten notes (one response, still a nurture client) 13:09:54 From Karen : I: value statements for my new focus, and starting the website work. 13:10:03 From kadyhommel@gmail.com : I: The jury is still out on this one … going back to top of my WEP list and restarting the sequence with non-responders. So far, nothing different has emerged … 13:10:16 From Beverly : i: wrote five more letters this morning and sent one warm email 13:10:21 From Nick : I: The retainer training. And also the idea that you should never be an "order taker" (huge). 13:12:45 From kadyhommel@gmail.com : Q: How should I proceed with an agency/client project with whom I am kinda mid-stream, and they have gone essentially dark. 13:12:56 From Nicole Laidler : Q - When I write proposal quotes I ususally break out my pricing...I want to start adding a consulting fee so am wondering how to factor that in and whether to show it on an itemized list. 13:12:59 From Nick : Q: For retainers, does it make sense to offer a tiered proposal? E.g. 3 price tiers for different sets of deliverables? 13:15:03 From monika : Q: I second Nicole’s question about how to factor in / express a consulting fee on a proposal. 13:23:55 From Leslie Blaize : Q – I’m going to submit my client survey report. The engineering firm is going to update their website and can use the report to develop messages. I offered a few suggestions regarding rewriting and optimizing copy. I was thinking of saying I’d like to meet to review the report and discuss next steps. He’s meeting with the web designer is in July and said he wants to meet with them first before going to updating content. Comments? 13:28:22 From kadyhommel@gmail.com : @Nicole - how about something like website concept & strategy development? 13:32:15 From Eva Hatzenbihler : @Nick: don’t put the tiers in order, put the most expensive in the middle. 13:33:57 From Nicole Laidler : @Nick - that sounds like a lot of work...like almost a full time gig. So you need to be paid accordingly. 13:34:00 From kadyhommel@gmail.com : @Nick - valid concern about getting overcommitted to one, especially at this stage. 13:35:18 From Nicole Laidler : @Nick - And will they be feeding you the blog post ideas or do you need to come up with them? I find a lot of clients 'love' the idea of doing 3 blogs a week until you ask them specifically what they want to blog about. 13:38:10 From monika : You answered my question thanks! 13:38:48 From Nick : @Nicole - That's going to be part of the work. We'll be brainstorming ideas for content together--and then ideas for repurposing the content into longer form projects like e-books, etc. 13:39:09 From Nick : @Eva - That's really interesting. What's the rationale? 13:40:22 From Lucia Stern : I would advise the client to have you do a draft proposal to present to the client’s dev shop 13:40:57 From Lucia Stern : Because it would affect the scope of the dev work 13:42:17 From monika : Q: on my call with the LinkedIn prospect, I “messed up” and not only gave pricing when she asked, but also gave a too-low price for blog posts. I realized when I hung up, I really don’t want to write blog posts at that rate. I would much rather do the other writing that they’re looking for (website, case studies). But I think they focused on my “cheapest” offering. What would you suggest I do so that a) I don’t make this mistake again b) they choose me to write their blog posts at the rate I stated on the phone 13:42:30 From Eva Hatzenbihler : @Nick, the low price seems even lower, the high price seems like a little shock next to the low and then the middle price seems more reasonable 13:43:21 From Nick : @Eva Hmm interesting. Never heard that before. Thank you! 13:43:22 From monika : I should rephrase my “b” — what should I do if they choose me and I don’t want to write at that rate 13:44:20 From Eva Hatzenbihler : @Nick- Jay Abraham, Joe Polish and a few other marketing gurus recommend it. Its all psychology 13:45:22 From Nicole Laidler : @monika - You could say your plate is full at the moment... 13:51:31 From Beverly : Q: same questions re: pricing. the new client needs a price list (I'll send ranges) but there are so many opportunities for different things. I'm thinking of a tiered package as well. how should I propose that? 13:51:36 From Lucia Stern : Q about setting up a website: If the positioning for different types of clients is very different (ie, medical/wellness) and medical tourism, would you make separate pages? 13:53:02 From Lucia Stern : [To clarify, I write medical and wellness presentations, white papers, emails, etc, and also blog posts about travel, but i thought medical tourism might be another line that is distinct yet related to my background. 13:55:35 From kadyhommel@gmail.com : @Beverly – I am thinking the whole exercise is two-phased. Get some ranges over to him, based on what you are sensing he needs, and then say you would be happy to put some package options together. 14:04:41 From Beverly : V: I'm more confident about sending pricing to this prospect. It's a big project, and I want to be valuable in a lot of different ways. 14:04:45 From Eva Hatzenbihler : V: reminder about having base packages to customize per client. 14:04:54 From Lucia Stern : V The discussion of pricing tiers was valuable 14:04:56 From Nick : V: Idea of the "hell yeah" price. 14:04:56 From Nicole Laidler : V - Charging for Strategy Devleopment. 14:06:22 From Eva Hatzenbihler : My husband calls strategy as “Renting your brain” 14:06:23 From HilaryParker : V - during this call someone sent me a message requesting rates – I didn’t jump right in and provide them. Instead, I told her I could give her an estimate. 14:06:39 From monika : V: renaming “consulting” to “strategy development”; printing a price sheet / services list and having it on-hand when it’s time to price something. 14:07:10 From Leslie Blaize : V: Become part of web design team to help engineerig client. Emphasize that I'm positioned to help with the process. I also liked the retainer discussions. 14:08:22 From Beverly : AH! that's great...Do I have enough information to give you a fair price? I can use that. 14:10:29 From monika : Q: a pricing question I’m typing up - hang tight :) 14:10:50 From Lucia Stern : Q I would be leery of saying “strategy” development to indicate consulting, because to me that means social media strategy or testing one concept vs another. How to clarify strategy? 14:10:58 From Nick : A: Send a tiered retainer proposal 14:11:13 From kadyhommel@gmail.com : A: “Are we done?” with my substantially dark client/project. 14:11:25 From Nicole Laidler : A: organize my time so I can enjoy my week at the beach in July:)) 14:11:36 From Leslie Blaize : A: Send in client survey report and ask to be included in web design meeting. Initially, he wanted to meet alone with the company, but I'm going to emphasize that I would be a valuable partner in the process. 14:12:17 From Eva Hatzenbihler : A: bump up Linkedin prospecting, have been connecting slowly but really ramp that up to for targeted potential clients 14:12:36 From Beverly : A: Continue what I'm doing re: prospecting. I wasn't entirely aware of the benefits of my mailings. I got my list from a convention exhibitor list. I'm going to the convention. I'll get to meet the people I've written. In person. That's kind of cool. 14:12:46 From Lucia Stern : Yes, what do you want your target to do when they read your copy! 14:15:23 From monika : Q: a past client I wrote for, via an agency, is asking for a rewrite of their website/home page as they are pivoting their business. I know that I will be asked to provide pricing estimate to the agency so she can give them a project proposal. In the past I priced per page of a website. This won’t work in this situation because they’re asking for a “one pager.” I don’t know how much time this project will take…hard to know how to price. Any recommendations for thinking through how to price this? 14:15:31 From Lucia Stern : A: Make 2 separate web pages for medical/wellness and medical tourism. 14:16:24 From Nicole Laidler : I would price by word length. 14:16:51 From Nicole Laidler : Give a price range...X for up to X number of words etc. 14:19:09 From monika : Thanks for the advice! I appreciate it 14:19:29 From Nicole Laidler : Thanks Gotta run! 14:19:31 From Nick : Thanks everyone and thanks Susan! 14:19:33 From Eva Hatzenbihler : Thank you! 14:19:49 From kadyhommel@gmail.com : Thanks all - 14:19:54 From Beverly : thanks!! 14:19:54 From Leslie Blaize : Thanks for the comments 14:20:04 From Lucia Stern : Thanks