13:03:03 From Greg Reid : Hello all 13:03:10 From David : Hey everyone. 13:03:14 From Michael : Hi everyone 13:03:28 From Leslie Blaize : Hello from Madison, Wisconsin 13:03:46 From Sandra : Hello 13:05:12 From Greg Reid : W — got out of a 60-hour/week full-time gig 13:05:23 From Michelle Kaplan : W - Removed all soap scum from my bathroom! 13:05:42 From Greg Reid : Correct!! 13:05:58 From Michelle Kaplan : Clean feels good 13:05:59 From Leslie Blaize : W: American Marketing Association promoted a blog I wrote comparing baking bread to writing a blog post. I also write regular posts and get free pr. 13:06:13 From David : W: Like everyone, I was nervous about how hit to the market would effect my work. But several clients have reached out requesting content for the next few months. Very grateful! 13:06:19 From Michael : W - Continued WEP, just used your coronavirus WEP template (from Friday emergency session) a couple times 13:09:03 From Leslie Blaize : Q: I was just told a major web copy-blog project was placed on hold for an engineering firm because of COVID-19. I’m going to say I understand. I’ll offer to help in some other way, such as repurposing copy or the project could be phased back. Any other comments? 13:12:10 From David : Q: Sorry for this novel: I recently let go my editor of three years. She taught me a lot when we first started working together, but for the last year, she was not as helpful. One thing she always harped on was making changes to blog posts or copywriting. For the first and second drafts, the changes were appropriate, and I appreciated the feedback. But sometimes, the copywriting would be dragged out to five, six, or even eight drafts for the smallest things. This would equate to a month or more of wasted time. I couldn’t keep up with my blogging schedule for both of my websites. My question is this: What is the balance between perfecting your copy and publishing it on your website? I feel like I missed out on posting months of helpful content because my editor was so focused on making the smallest changes. At the same time, I’m a writer, so my content needs to be well-organized and well-written. Is there a middle ground? Do you have any recommendations or feedback on finding a balance? Thanks, Ed! 13:30:10 From Patricia Viscount : Speaking of complicated… I have a client that builds customized office chairs. They’ve asked me to put out a three series of emails to customers, dealers and designers. Then start writing blogs for them. I wanted to do the PAS but I don’t know if I’m overcomplicating these emails 13:53:07 From Greg Reid : Find 3 bullet points on work missed due to back pain / chronic pain. 13:56:32 From Patricia Viscount : Thank you @Greg! 14:05:33 From David : Q: Naturally if someone else has a question, please knock this one to the bottom of the list. - I just finished the training on productized services. Can you / Should you offer ONLY productized services? I can see a lot of benefits in telling new clients, “Hey, this is what I offer, here are the tiers, take it or leave it.” But is this a smart way to offer your products? Should you be more flexible? Should you offer a percentage of both productized services and flexible content options? I know this will be different for everyone, but I’m curious what you think about this as an overall business strategy. 14:07:05 From Michelle Kaplan : “the USER JOURNEY” 14:08:13 From Greg Reid : Donald Miller is cleaning up with Storybrand 14:09:13 From Greg Reid : You’re right, Ed, it’s all about the customer’s journey, based on Campbell’s hero’s journey. 14:21:27 From Leslie Blaize : T: send email to my prospect about how they can pivot with their web content. 14:21:33 From Sandra : T: 5 phases of marketing 14:21:36 From Chuck : T - 85%, which I also see as Done is better than Perfect 14:21:58 From Michael : A - Increase WEP, get back on LI 3-2-1, start reaching out to network in other ways for prospects 14:22:10 From Patricia Viscount : T: Email conversation with client 14:23:30 From Sandra : A: LI - write "about me" 14:23:43 From Greg Reid : A start warm emailing 14:24:10 From horsecreekproduction : A Think about how my building manufacturers could help their clients while they are all dead 14:24:19 From horsecreekproduction : In the water on building projects 14:25:47 From Michelle Kaplan : Thank you 14:25:50 From Greg Reid : Thanks, Ed! 14:25:52 From Patricia Viscount : thanks Ed