13:00:36 From Beverly : aloha! 13:00:50 From HilaryParker : Hi all! 13:01:33 From Beverly : I was a Beta Club nerd. Also chorus for 6 years to get rid of my southern accent. :) 13:01:49 From Beverly : YES 13:02:00 From Marcia Clemmitt : If I don't respond to something, it's because I'm trying to get my audio to work! .... 13:02:05 From Nick : Cross country and track. 13:02:09 From HilaryParker : I was a band geek. :) 13:02:40 From Beverly : oh yeah, I played clarinet in the band before switching to flag corp. such a nerrrrd. 13:02:56 From HilaryParker : clarinet here, too! 13:04:04 From Beverly : W: Submitted a guest post to a homeschool blog, got accepted. "Thank you for the brilliant article." Made my day. Got two updated emails from my two big prospects/clients-to-be. Still on for helping them, reassurance that I'm their choice. 13:04:06 From Nicole Laidler : Is the volume low today, or is it just me? I turned my computer up.... 13:04:31 From Nick : W: Wrote a new kind of project: An interview with an expert. My client is really excited about the idea of putting interviews on his site. 13:04:53 From Nicole Laidler : That sounds better now! 13:04:55 From Beverly : yep volume is low 13:05:05 From Tanya : W: Two prospects replied, will have phone calls in the next week 13:05:07 From HilaryParker : W: Met with a web developer who will likely be a power partner. 13:05:08 From susanmcclure : W: I received a referral from a current client and just had an introductory phone call with the prospect. They seem very interested in working together. 13:05:23 From Adrian Neumeyer : Decided to niche down further and target software/IT companies specifically. Changed my website to reflect my positioning. 13:06:16 From Nicole Laidler : W: Met with a local college who will find projects to bring me in on. And just pitched an Alumni pubication I have written for in the past, so we'll see if I can reconnect. And I have a call with a potential new client at 2:30 - apparently someone referred them to me so I will ask who. 13:06:20 From susanmcclure : That’s a great idea - I’ll do that! 13:08:57 From Nicole Laidler : I am enjoying the Ideal Week and the 50-20-50 approach. I'm working through the positioning capsule and it is already making me think lots of potential people I can reach out to again. 13:09:17 From Andrea Bassett : I: Nurturing my neglected NYR pile. 13:09:19 From Beverly : I: I'm finally getting back to using my FB account. The spec social media work I did last week got me motivated. Next up is writing articles for my website to link on FB and LinkedIn. That guest post also got me motivated. Still handwriting letters. 13:09:24 From Eva Hatzenbihler : I: modified my WEP to include a new series of lead magnets for each of my service products 13:09:56 From Nicole Laidler : What is a WEP? 13:10:00 From Tanya : I: listening to Overcoming the Imposter Syndrome before the phone calls :) 13:10:07 From Eva Hatzenbihler : hi 13:10:19 From Eva Hatzenbihler : Yes but so fun 13:10:21 From Andrea Bassett : @Nicole, you'll know it too well, soon enough: warm email prospecting!! 13:10:46 From Beverly : @Eva I'd love to hear more about your lead magnets for each service 13:11:05 From Tanya : yes very, only I have to listen to it daily :) 13:11:48 From Eva Hatzenbihler : @Beverly- I’m creating checklists for each offering. So I will send a sales email and then the next day send an email saying they can do it themselves. My checklists are gated so they have to opt-in to get it. 13:11:49 From Marcia Clemmitt : I: analyzing the results of my WEP to narrow my prospects list a little more to focus on the kinds of businesses that seem to produce ideal clients 13:12:21 From Eva Hatzenbihler : @Susan your audio is being kind of strange, fading in an out 13:12:46 From Tanya : Q: I know that one of the prospects I’ll talk to wants case studies. I have never written a case study but am confident I can do it. How do I convince them? 13:13:09 From Beverly : @Eva oh that's a great idea! There are a few technical things I need to figure out to implement that. 13:13:38 From Andrea Bassett : Q: With my positioning as an executive ghostwriter, which actual projects would agencies think about for me (as opposed to identifying myself as a copywriter). 13:13:56 From Suzanne : Q: Is there a reason why when prospecting I should use a warm email vs. approaching through LinkedIn? 13:14:20 From Eva Hatzenbihler : @Beverly, it is a little technical and you do get in the weeds a little setting it up, but after the first time you at least have a process and if you are like me can write down each step so you can do it each time. 13:14:59 From Beverly : @Eva can I message you later on FB for random details? 13:15:10 From Eva Hatzenbihler : @Beverly- of course :) 13:16:16 From Beverly : bleh...that audio. :( 13:17:48 From Eva Hatzenbihler : @Tanya- I push hard on the social proof of the case study. How people trust what other’s have to say and if you write up a favorable case study showing how you did an amazing job for one client will convince others to use their products and services too. 13:25:33 From Nicole Laidler : I think you need to be very clear with agencies....they already know you will be ghostwriting if they hire you. So I think they want to know what skills you bring to the table. 13:33:23 From Andrea Bassett : @Nicole, thanks for that. I agree clarity is good. My main interesting skills are being easy to work with, having a decade of experience working with executives and writing. I'll go back to my text and tweak it for clarity! 13:36:40 From Beverly : V: Eva gave me ideas. lol 13:36:45 From Eva Hatzenbihler : V: prospect where it’s working! Don’t worry about implementing everything or switching back and forth. 13:36:59 From Eva Hatzenbihler : welcome 13:37:08 From Nick : V: Reminding me that LinkedIn is a great way to connect...so often I focus on WEP, but I like networking/referrals and have had better success with it, so now motivated to get on LinkedIn a bit more. 13:40:17 From Eva Hatzenbihler : V: I love that LinkedIn process. I had started that and then got away from it. I need to add that to my daily outreach. I could use more clients from LinkedIn. 13:42:35 From Adrian Neumeyer : A: include a LinkedIn routine like you’ve just described Susan 13:42:39 From Nick : A: Continue to work on outreach--network tapping, LinkedIn, and WEP. Looking at Ed's productivity training and setting constraints on my time so the day doesn't feel endless and I get more done. 13:42:46 From Eva Hatzenbihler : A: continuing to build my sales email to lead magnet funnel and see what happens. I will add the LinkedIn prospecting the long way :) 13:42:55 From Andrea Bassett : A: Tweak my WEP text and slay the neglected NYR stack of papers! 13:43:00 From Beverly : A continue to work on FB posts, give your LinkedIn process a try, going to a homeschool convention this weekend...stay tuned! 13:44:23 From Suzanne : A Prospecting and work on the new game plan Ed just gave me. 13:44:33 From Marcia Clemmitt : A: Do more with LInkedIn to see how well it works for me. Nobody who's gotten back to me after a warm email has had much presence on Linkedin at all, personally, although some of their companies do. 13:45:04 From Marcia Clemmitt : Thanks, Susan. Good suggestion! 13:45:32 From HilaryParker : A: Keeping focused, even though my kids are distracting! 13:46:00 From Eva Hatzenbihler : Q: I know when I was new, I felt like I didn’t want to hijack the coaching calls with my “newbie” questions. However they really helped me grow and I encourage you to ask. Because now as a senior enrollee in this program, your questions remind me of different things I may have wanted to implement and forgot to do it. So ask! 13:46:08 From Eva Hatzenbihler : I know it’s not really a question 13:47:55 From Nicole Laidler : A: Complete the Positioning capsule 13:48:49 From Nick : Q: I have a stupid question. How do you deal with boredom in content writing, when you're doing repurposing work or doing general purpose SEO stuff that's similar to a lot of other things online. 13:49:28 From Eva Hatzenbihler : Q: how often does everyone else send out email or send out new Linkedin messages? I have my process and I send one email weekly (until now, it will be daily) and I usually do LinkedIn once a month. What is everyone else doing and how is it going? 13:49:31 From Nicole Laidler : Think about the money:)) And also that it won't last forever.... 13:50:56 From Nicole Laidler : @Eva - I do not send out emails (yet). I use my business FB page and post every day. I post on LinkedIn when I have something to share. 13:51:03 From Marcia Clemmitt : Nick, I deal with writing boring stuff by challenging myself to make the blog post (it's almost always a blog post...) the most exciting, interesting, fantastically written piece on this boring subject that's ever been produced 13:51:04 From Eva Hatzenbihler : @Nick, see if you can come up with an angle that other’s haven’t or start with a story instead of how to or list post. 13:51:48 From Adrian Neumeyer : @Eva: You mean for prospecting? I do prospecting for 30 mins every day 13:51:53 From Eva Hatzenbihler : @Nicole. Thanks. I do post on facebook. I still use my personal page thou. 13:52:02 From Nicole Laidler : I wrote about HVAC systems for four months last year....it was mind-numbing but having a great base income for four months was great. And I am not that company's writer-to-the-rescue, but on smaller in-and-out projects that are more pallatable. 13:52:30 From Nick : Thank you everyone, and Susan. Good insights! 13:52:33 From Eva Hatzenbihler : @Adrian, yes prospecting. So do you touch them all in that 30 minutes or do you do a focused blast on one at a time? 13:53:04 From Adrian Neumeyer : @Eva: I try to send out 5-10 WEP messages per day 13:53:10 From Adrian Neumeyer : I think consistency is key 13:53:33 From Adrian Neumeyer : and I have blocked 2 hours per week to find more prospects 13:53:40 From Andrea Bassett : @Nick, last week I wrote an article on how to choose between a bikini and Brazilian wax. You think you got problems? :o) 13:54:19 From Beverly : @Andrea LOL 13:54:35 From Eva Hatzenbihler : @Adrian, thanks! 13:54:58 From kadyhommel@gmail.com : Right now my WEP sequence is approximately a week apart for each one. Sometimes longer, never shorter. I can’t tell you any pattern one way or the other with response. 13:55:08 From Nick : @Andrea Yeah password security best practices don't seem so bad... 13:55:22 From Eva Hatzenbihler : @kady-thanks 13:55:25 From kadyhommel@gmail.com : My most challenging? How about lightweight insulated concrete … ha! 13:55:40 From Beverly : @Nick...I know more about diabetic peripheral neuropathy than I think necessary... 13:56:09 From Beverly : thanks Susan! I look forward to this call each week 13:56:15 From kadyhommel@gmail.com : @Beverly - yes, let’s hope you never need to know more :) 13:56:19 From Adrian Neumeyer : Thank you Susan. Bye everybody.