13:00:08 From Beverly : Hi Susan! 13:01:05 From Beverly : I heart Ann Handley. 13:01:20 From Eva Hatzenbihler : HI, sorry 13:02:02 From Lori's iPhone : i love hearing from Marie Forleo and always read Henneke 13:02:05 From Beverly : donald miller is also good 13:02:29 From Beverly : Michael Katz 13:03:03 From Eva Hatzenbihler : Too many to mention, lately it’s Jenna Kutcher and ben settle 13:05:00 From Eva Hatzenbihler : W: Was just asked for a meeting to move forward with running social media for a non-profit I’ve worked with in the past. 13:05:08 From Leslie Blaize : W: Engineering firm is expanding my website project. My article in the national A/E/C magazine led to new LinkedIn contacts. 13:05:25 From Eva Hatzenbihler : W: turned in my Proptech articles and they liked them, asked for my invoice. Hoping they give me more. 13:05:54 From Beverly : W: Convention lead has progressed to them asking for a proposal. LinkedIn inbound lead has also asked for a proposal. My social media coordinator job began on the 7th and got great reviews already. Two homeschool blogs have asked me to produce content for them on a regular basis. 13:05:59 From Eva Hatzenbihler : Awesome Leslie 13:06:24 From Leslie Blaize : Thanks, @Eva. 13:07:01 From Eva Hatzenbihler : Good job Beverly 13:07:08 From Andrea Bassett : W: Doing another small job this week for my executive coach client. Might be mispriced but it should be interesting and done by Sunday. 13:07:46 From Beverly : Thank you @Eva :) Your advice helped me. 13:07:55 From Lori's iPhone : W: just started in the program on Friday and have made great progress on positioning and website copy 13:08:28 From Eva Hatzenbihler : @beverly, glad to hear it 13:09:09 From Beverly : I: LinkedIn prospecting. Still sending handwritten letters. Tweaking my ideal week. (using a timer to stay focused.) 13:09:41 From Nick : I: Trying to get back to regular WEP and LI prospecting. 13:09:46 From Beverly : yes they are 13:10:10 From Beverly : I think they're helpful for anyone 13:10:11 From Leslie Blaize : I: I'm using the nurturing - tracking spreadsheet. It's motivatng me to do more WEP, especially to try and get case studies. 13:10:33 From Eva Hatzenbihler : I: LinkedIn prospecting has been great! Commenting on posts, people have then asked to connect. I’ve sent them a message back and asked if they work with freelance writers and have had 2 calls and quotes because if it. No work yet, but both feel promising. 13:10:43 From Beverly : people crave personal interaction. I forget where I saw the quote but, "it's like someone gift-wrapped their words just for me." 13:10:43 From Andrea Bassett : I: me too, have fallen off the WEP wagon, need to get back on. 13:10:56 From Eva Hatzenbihler : I: I always have WEP going 13:12:12 From Eva Hatzenbihler : Yea new LinkedIn training 13:13:56 From Nick : Q: Is it too pushy/salesy to say in my LI "thank you for connecting" messages something like "If you could ever use some help getting your content creation done, please feel free to reach out to me." I usually just leave it at "Let me know if I can ever be of help" but I don't specifically talk about business. 13:15:23 From Jeanne San : Q: I just finished drawing up my marketing plan which is the last thing on my game plan. What’s the next step? Do 13:15:42 From Jeanne San : *I need to get that reviewed? 13:15:54 From Lori's iPhone : Q: How do I get review on my positioning/website copy before I actually create my website. 13:16:28 From Nick : Thank you! 13:16:32 From Nick : No that sounds great 13:17:00 From Eva Hatzenbihler : @nick, I also have a line saying, let me know if you need help with any content marketing. 13:17:38 From Jeanne San : Got it, thanks so much! 13:17:53 From Eva Hatzenbihler : @Jeanne, if you’re done with one game plan, you can fill out the ROI maximizer sheet and send that to Ed and Crystal. He will then respond with a new game plan or next steps. 13:18:18 From Beverly : @Nick I also say How can I help you reach your goals? 13:18:18 From Jeanne San : @Eva Noted, thanks for the info! 13:18:26 From Nick : @Eva that sounds good as well. Pretty low key but leaves the door open. 13:18:27 From Eva Hatzenbihler : @Jeanne, I think it’s in the snackables section in the dashboard. 13:18:45 From Nick : @Beverly I may steal that 13:18:45 From Lori's iPhone : ok thank you! 13:19:06 From Eva Hatzenbihler : @nick, yes always try to leave it open. They usually respond with , will do, thanks. Which I know is kinds of a brush off but I always follow up a month later! 13:20:28 From Andrea Bassett : Q: Do you have any suggestions for setting aside time for business strategy? I feel like I do scattershot actions (which is better than when I was doing no action) but I need to get focused. But the time slips away. I was thinking of either setting aside a week or breaking it into one-day chunks. 13:20:49 From Beverly : @Eva, what's your follow-up tactic? Do you seek out articles to share or have some other way to say hello? 13:20:53 From Eva Hatzenbihler : @Andrea, ditto! 13:20:56 From Jeanne San : @Eva Oh okay, I haven’t explored that section yet but will make sure to check that out! 13:24:30 From Eva Hatzenbihler : @Beverly, with Linkedin its all manual. I scroll back through my messages and do a couple of things. If they never responded to begin with: I send them a generic, “I see you’ve posted/or shared an update/or something related to them. Have you ever thought of writing and sharing….. (a project that makes sense). OR If they did respond, I send a message asking if they work with freelancers for any of their content marketing (or whatever makes sense for them). 13:24:59 From Eva Hatzenbihler : @Beverly, with WEP, you’ve seen my follow-ups. I try to share tips and tactics they can use. 13:26:54 From Eva Hatzenbihler : I have the architect your week plan printed and on my fridge to look at daily. I have a harder time following it to a tee. 13:27:44 From Lori's iPhone : Q: Does anyone have a tactic for approaching previous clients for more work? i’ve reached out to a couple and both told me they are still interested in working together but don’t have anything right now. Wondering if there’s a better way to approach this. 13:27:45 From Eva Hatzenbihler : @Andrea, yes so hard to balance client work, with planning and strategizing! 13:30:09 From Eva Hatzenbihler : I’m open to group strategizing 13:31:23 From Nick : @Lori You can pitch them like you would a magazine editor, if you have an idea for a content piece that could really work for their business--maybe something they wouldn't have thought of. Consultant > Order taker. 13:31:48 From Beverly : @Eva, thanks so much! I do have your WEP follow-ups. They're awesome. 13:32:18 From Eva Hatzenbihler : @Lori—one thing that has worked for me is emailing them with different project ideas. For example I sent a message about their social media not being updated but that I liked what they were sharing and asking if they needed help staying consistent. 13:32:55 From Eva Hatzenbihler : OOPs my questions are usually yes or no in email LOL 13:33:40 From Eva Hatzenbihler : @beverly, too kind. Thanks! 13:34:42 From Eva Hatzenbihler : @Susen—love that, plans for new year 13:35:06 From Lori's iPhone : Those are great ideas... thank you Susan and Eva! 13:36:42 From Lori's iPhone : and Nick thank you! i missed your reply! I really like the consultant approach 13:37:32 From Leslie Blaize : @Nick, I like your idea about working as a consultant. I sent a few ideas to a former client. He didn't respond, but I'm back on his radar. 13:38:01 From Nick : Q: I feel I'm inviting scope creep into my work with my retainer client, because I want to see them run their content program properly (they weren't doing this). Question: How can I begin to better manage my dynamic with them / know where to draw the line? How can I make sure they're treating my content right without becoming their unpaid social media person/mailing list advisor/project manager? 13:40:21 From Leslie Blaize : Q I wrote blog posts for a client. My initial contact left and now the owner has hired a marketing firm. I think they just give work to their own people. I recently sent a few ideas to the owner, but haven't heard back. I'm thinking I should just move on. Any other ideas? 13:49:30 From Leslie Blaize : ok thanks 13:50:29 From Eva Hatzenbihler : @Leslie—you already know what the client likes, you can use that to get in the door 13:51:00 From Eva Hatzenbihler : V: emailing about plans or project ideas for the new year. Totally using that! 13:51:02 From Nick : V: Good, better, best. Love that. 13:51:42 From Eva Hatzenbihler : I think Ed says good better best a lot 13:52:06 From Leslie Blaize : V: The goal of setting aside time for business strategy. And I like the idea of emailing about project ideas for the new year. 13:52:14 From Eva Hatzenbihler : That works too 13:52:59 From Andrea Bassett : V: Strategy is different than implementation. 13:56:43 From Eva Hatzenbihler : Q: was asked to quote a white paper, which I’ve never written. Does anyone have a good template for writing one? 13:57:15 From Eva Hatzenbihler : Will do 13:57:18 From Nick : @Eva if you read fast, White Papers for Dummies is great. 13:57:43 From Beverly : @Eva Ed has a great training on white papers. I don't recall where I found it. 13:57:48 From Eva Hatzenbihler : @Nick, thanks. I do but don’t have that book. But I’ll look into it. 13:58:10 From Eva Hatzenbihler : @Beverly—I don’t think I’ve ever seen it. 13:58:18 From Eva Hatzenbihler : Ok thanks! 13:58:45 From Beverly : @Eva it may have been on the AWAI member page...but i t was really good. Hel;ped me with the one white paper I wrote. 13:59:08 From Eva Hatzenbihler : A: Q4 email, strategize my year end, look for white paper template 13:59:20 From Nick : @Eva This is the author's website, where he has samples: https://thatwhitepaperguy.com/white-paper-guys-samples/ 13:59:25 From Leslie Blaize : A: I will try to get in touch with the marketing firm workig for my previous client. 13:59:31 From Eva Hatzenbihler : @Bevelry—I’ll look in there, I might be able to find some resources. 13:59:38 From Eva Hatzenbihler : Thanks! 13:59:49 From Nick : A: Uncreep my scope 13:59:54 From Andrea Bassett : A: Get un-confused and have a strategy day. 14:01:18 From Andrea Bassett : Thanks @susan! 14:01:34 From Leslie Blaize : Thanks, @Susan. 14:01:38 From Nick : Thanks as always Susan! Hope you have a great week/weekend. 14:01:43 From Eva Hatzenbihler : Thanks! Bye all