13:00:35 From Beverly : Hi peeps! 13:00:45 From DavidSautter : Hey everyone. - Yes, I can hear the presentation just fine. 13:01:09 From Beverly : HA A million would insure that I won't need to eat ramen when I'm 98. 13:01:33 From Eva Hatzenbihler : FUN—I would buy more real estate to keep passive income coming in and continue to build long term wealth for my family. 13:01:46 From Beverly : LOL 13:02:14 From DavidSautter : FUN: I could exclusively focus on editing and getting my novels published. 13:02:18 From Eva Hatzenbihler : I don’t want to work at 85 either or live in my kids basement 13:02:30 From Leslie Blaize : I would travel and have a luxurious vacation home somewhere. 13:03:30 From kp : this is karen 13:04:41 From kp : W: spoke with colleagues about my new venture and it was easy, i was confident and they were interested 13:04:44 From Eva Hatzenbihler : W: This morning’s LinkedIn commenting and conversation today has led to a potential client call scheduled for next week. **Awesome Susan!** 13:05:25 From Leslie Blaize : W: I submitted a three-level proposal to an architectural firm. The team met today and was interested. They wanted to know the difference between a blog post and case study. I'll keep you posted. 13:05:42 From Eva Hatzenbihler : @karen—good job, breaking down those barriers! 13:05:43 From DavidSautter : W: I don't have my 90-day action plan yet, but I recently posted to Indeed to try to find a writer to hire to outsource some of the work that is coming in. I'm getting a lot of applications, so I'm excited to review them and hopefully find extra help for all the incoming work. 13:06:08 From Leslie Blaize : Congrats, @Eva. 13:06:10 From kp : @eva congrats! 13:06:23 From Eva Hatzenbihler : @Leslie—awesome! 13:06:35 From kp : @leslie - wonderful 13:06:36 From Greg Reid : Howdy from Portland Maine 13:06:58 From Beverly : W Big win...conference presentation went very well 13:07:10 From Eva Hatzenbihler : @David—that is great! Keep us in mind LOL 13:07:19 From kp : @david, congrats 13:07:31 From kp : @beverly - wonderful 13:07:40 From Eva Hatzenbihler : @Greg-hi 13:07:50 From DavidSautter : @Leslie - Congrats! I hope everything goes well. 13:07:50 From katiedaggett : W: Started with my Game Plan, watched step 1 (Positioning training). Almost have my positioning figured out. 13:07:56 From Eva Hatzenbihler : @Beverly—that’s awesome 13:07:58 From Leslie Blaize : @Beverly - great job 13:08:07 From Eva Hatzenbihler : @Katie, way to jump in 13:08:08 From Beverly : apologies...have a newly-hatched batch of chicks emergency. be back shortly 13:08:15 From Greg Reid : W = client released an ebook I wrote for them about Diversity & Inclusion in time for you guessed it, Diversity Month, Ha! 13:08:31 From kp : @greg, great timing 13:08:35 From DavidSautter : @Eva - That's great. Finger crossed you get the client. :) 13:08:58 From Eva Hatzenbihler : @greg, awesome, @David, thanks, yes, I’m hoping so 13:09:54 From Eva Hatzenbihler : I: Started the LinkedIn 3-2-1, it is so easy to maintain and working out wonderfully for me so far. I love it. 13:10:00 From kp : I: new to me, case studies, doing a sample 13:10:55 From Leslie Blaize : I; LinkedIn 3-2-1 formula - It keeps me accountable. People really appreciate that I'm commenting and sharing. 13:11:08 From DavidSautter : I: Again, don't have the action plan yet, but I just listened to a podcast about the benefits of LinkedIn for B2B, so I plan on improving my LinkedIn this week. 13:12:15 From DavidSautter : Will do, is the training available on the website? 13:12:41 From Eva Hatzenbihler : Market- plan linkedin 3-2-1 13:12:45 From DavidSautter : Okay, thank you. 13:13:33 From kp : Q: pivoting from niche hearing aids, manuf have no experience hiring outside copywriters, into generalist with case studies leverage my connections with business owners through my local chamber. How to position my webiste and linkedin 13:14:38 From kp : I'm on the phone... 13:14:47 From kp : on the phone... 13:17:37 From kp : i am doing a sample, experience is advertorials and web content. Local biz are manufact, software and bio-environemental 13:19:52 From kp : I'll try it out. And be online next call... 13:20:05 From Eva Hatzenbihler : Q: One of my services is to re-write LinkedIn profiles and as part of that giving them a plan to use LinkedIn for themselves. I have done a handful of these projects and one client has come back asking if I can branch out to helping with a resume, writing biographies and cover letters. **I feel like this is a reasonable project, but I’m really not sure I want to get into resume writing. A benefit focused cover letter and writing a bio is in my wheel house.** would charge appropriately for this but not sure that I want to offer as a stand alone. Question is does anyone have any experience writing resumes or just cover letters for applicants? Has this differed from working with LinkedIn profiles? 13:22:42 From katiedaggett : Q: Working on my positioning - going from generalist to Healthcare/HealthTech (possibly also Education). This is the new headline I’m trying out on LinkedIn: “Freelance Healthcare & Education Copywriter | I Help Innovative Companies Create Better Brand Stories” Thoughts? 13:23:20 From Eva Hatzenbihler : I can put it in the FB group too. I’d like to help if I can but don’t want to make it “a thing.” 13:23:41 From Eva Hatzenbihler : That makes sense 13:25:25 From katiedaggett : Thanks! 13:25:28 From Eva Hatzenbihler : @Katie—yes keyword well and focuses on who and what you do 13:26:54 From Beverly : The generosity of people in the industry. And how exciting it would be to do exactly what I love. 13:26:56 From kp : A: the amount of anxiety/panic when I first start to share what I do, especially at each pivot... 13:27:22 From Eva Hatzenbihler : Surprise: the amount of education it takes to explain what I do and how I can help local businesses. Larger businesses get it and either do or don’t use freelancers. Small business owners have a hard time understanding that I’m not a marketing agency and yet I do much of the same and can help them. 13:27:57 From christinebutler : How lonely it can be and the need to interface with other writers. 13:28:28 From Eva Hatzenbihler : Pivoting to larger companies instead of just real estate brokerages, agents and property management companies 13:28:55 From DavidSautter : S: How the biggest rewards have always been followed by the biggest risks. Example: When I quit my full time job to focus on my writing business. 13:29:14 From Eva Hatzenbihler : @christine—agree, I’m extroverted and being behind a desk with no interaction is tough. 13:29:56 From Leslie Blaize : Q: it takes a while to build relationships. I've been attending an association networking meeting for years. Now two of them want to work with me. One is the architectural firm that I mentioned. I've also learned how important it is to get referrals. It's a lot easier than developing online relationships. 13:32:07 From kp : Q?: can you share best tips for referrals, whether nurturing or asking for another one? 13:33:34 From Eva Hatzenbihler : @Leslie- I think its very helpful to take the online connections to even just a networking phone call to learn more, even if they aren’t ready to work with you. 13:34:32 From katiedaggett : Q: Recommendations on how to approach my website copy with new positioning (targeting both Healthcare & Education). It would probably be easier to just pick one or the other. But is there a way to write website copy that appeals to both target markets? It’s easy for me to test on LinkedIn. Do I need to revise my website copy before I start prospecting? (I just don’t want to endlessly rewrite my copy while I’m still testing my positioning). 13:35:47 From Eva Hatzenbihler : @Katie- if you have Stong messages for each and they differ quite a bit you could build two main landing pages that are industry specific both in language, clips and calls to action 13:36:04 From DavidSautter : Q: To expand on KP's question: Would you recommend offering a discount on writing services if a referral becomes a client? For example, if you refer someone to me and they buy my writing services, I can offer you a 10% discount on your next project. 13:36:30 From katiedaggett : Thanks @Eva - great idea, hadn’t thought of that! 13:36:35 From Leslie Blaize : @Eva, good idea. I'll keep me eyes open for good prospects and suggest a brief call to touch base. 13:37:12 From Eva Hatzenbihler : @David- I have a referral program- if a client refers me to 3 paying clients- I give the referring client a 10% credit toward a new project. 13:37:57 From Eva Hatzenbihler : @David- It has worked and I have acquired new clients this way 13:38:54 From katiedaggett : Makes sense, thank you! 13:39:32 From Beverly : @Katie is there any way you can combine the two? Nursing schools, etc, could use information on education in the healthcare industry. 13:39:37 From DavidSautter : @Eva - Thank you! That's what I was thinking as well. 13:42:23 From katiedaggett : Need to run. Thanks everyone! :) 13:42:44 From Eva Hatzenbihler : V: I haven’t sent out referral messages for a while. Reminded me I need to send out a testimonial and referral message to my recent clients 13:43:32 From Beverly : V I think I will hop on the referral/testimonial bandwagon, too. Thanks for the reminder. 13:44:08 From Eva Hatzenbihler : I have a fill in the blank one, super easy 13:44:30 From kp : V: you share about pivots, I've felt a bit down that I am pivoting again... glad to hear others have been through this. 13:46:00 From Leslie Blaize : V - appreciate the comments on referrals 13:47:32 From Eva Hatzenbihler : I think there is a referral training 13:48:43 From Beverly : A: Several actions: Follow up on conference leads. Write formal proposal/contract for new conference client. Ask for referrals and testimonials. Celebrate our 26th wedding anniversary tonight. Celebrate the 18 new guinea chicks in the coop. That's 90 bucks! No ramen this month! 13:49:10 From Greg Reid : Q Anyone have experience with Upwork and making a decent rate? 13:49:29 From DavidSautter : A: Await my action plan and get started on that once it arrives. - Follow up with job applicants. - Draft a referral program for clients. 13:49:40 From christinebutler : A: Dive into the action plan I just received from Ed. 13:49:42 From Leslie Blaize : @Beveraly, congrats on anniversary. 13:49:46 From Eva Hatzenbihler : @Beverly- Awesome! Congratulations! 13:49:52 From kp : A: positioning for case studies, start to connect with biz owners. 13:50:13 From Beverly : Thank you all! 13:50:19 From Eva Hatzenbihler : A: marketing, would like to get one more client this month and testimonial/ referral messages 13:50:21 From Leslie Blaize : A: watch referral training. Have to go. Thanks. 13:51:13 From Alison : A: send a proposal to a new potential client; work website copy....again. 😊 13:51:29 From Beverly : Upwork. Grrr. 13:51:32 From Eva Hatzenbihler : @Greg- I have done a little on UpWork. I’ve never gotten close to my regular rate (which most in the group think is low anyway) I have seen writers who are busy at $40/hr posted. Which I find is crazy! 13:52:46 From Beverly : @Everyone I had to dash, but I read back over your wins...way to go! I'm so inspired by you all. 13:52:47 From Greg Reid : Thank you! I’ve written a few proposals on Upchuck but nothing yet. Need to find clients! 13:53:47 From DavidSautter : @Greg I agree with a lot of what has been said about UpWork, but I've had great success with UpWork. Some of my highest paying clients are on UpWork. I think they help because the Top Rated status and reviews. The catch is that you need to have a profile that shows your value. New freelancers are going to have the toughest time. 13:53:49 From kp : Q: is there training for leveraging our network? 13:53:50 From Beverly : nah, I was out before when the wins were scrolling by. Now I'm present and inspired. 13:54:10 From Beverly : @Greg upchuck LOL I'm still trying to get paid for work I turned in. 13:56:05 From Greg Reid : Great! I’ve done a lot of work as an agency subcontractor, but need to get more of my own work, you know? Ed’s feedback will help. 13:56:35 From DavidSautter : @Greg - The best way to use UpWork is a springboard for clients. Let long-term clients find you there and then take them off of UpWork to avoid fees. 13:56:38 From Beverly : Thanks susan! 13:56:46 From kp : Thanks! 13:56:50 From Eva Hatzenbihler : Have a good day 13:56:52 From christinebutler : Thanks! 13:57:05 From Greg Reid : Thank you!